Revolutionary in design, Advantage motor starters employ state-of-the-art technology in solving motor control
application problems that have existed for ages. Customer focus group input and 66,000 man-hours of engineering
ingenuity have been combined to create a motor starter that dramatically extends operating life in a physical space
requirement one half the size of conventional motor starters.
Offering motor overcurrent protection accurate to 2% at maximum FLC, Advantage also maintains constant coil power
regardless of varying control circuit conditions, eliminating coil burnout, contact chatter and welding due to low
voltage of fluttering control signals.
Advantage is designed with a full complement of features that make it the most versatile motor starter in the
industry. Multifunction overload protection options provide application flexibility while reducing inventory.
Communication capability extends benefits, allowing Advantage to be interactively linked to higher order control
systems for monitoring, troubleshooting and control.
Technological advances incorporated in the Advantage design, such as pre-start diagnostics, increased accuracy and the
ability to communicate with other systems, are benefits not realized in traditional motor starters.
Advantage Breakthroughs To achieve the level of benefits envisioned for Advantage controls at a competitive price, it
was discovered early in the development process that simply improving existing design concepts would fall short of the
mark. A new approach involving a higher level of technology was required. The result was the incorporation of three
technical breakthroughs - new current sensing monitoring, an energy-balanced contact closure system that increased
life by decreasing electrical and mechanical wear and an intelligent coil controller optimizing the contact closing
process based on varying control circuit conditions. Coordinating these breakthroughs to provide enhanced motor
control performance is concentrated in the SURE chip.
Patented SURE Chip Increases Life
Advantage uses the right combination of brains and brawn in effecting a motor start. The power circuit of the
contactor employs heavy-duty silver alloy contacts scientifically designed for long life. The addition of a uniquely
developed application-specific micro-processor chip, called SURE, regulates power supplied to the operating coil. The
regulated closing profile is tailored to existing control circuit conditions by the SURE chip. This results in an
energy balanced system which reduces armature/magnet crash and contact bounce, extending mechanical and electrical
Improved Protection and Motor Utilization
The motor circuit monitoring and overload protection functions of Advantage starters are provided by three current
sensors closely monitored by the SURE chip. This sensor/microprocessor combination yields a protection scheme closely
paralleling that of the motor heating damage boundary expressed in terms of current and time. Accurate to 2% of full
scale, Advantage allows full utilization of motor capability without motor damage or nuisance tripping.
No Heaters, Small Size
Advantage starters eliminate the need for costly heater elements and their associated installation expense. Standard
overload protection functions include phase loss and unbalance protection, selectable trip class, automatic/manual
reset and ground current protection.
Built-In Communications Capabilities Provide Two-Way Control
Advantage also offers low cost communication capability. ON/OFF commands, status and motor data can be linked to
automated control systems without the addition of costly sensors, I/O modules and transducers, in a language
compatible with many computer-based software systems in use today.
Protected by 22 patents and proven in many years of operating experience in harsh industrial applications, Advantage
motor starters and contactors offer the user unprecedented value at a price competitive with traditional devices.